![]() “It’s a perfect double bill," said Robbie at her movie's London premiere Wednesday. ![]() Even Margot Robbie - Barbie herself - and Tom Cruise, the star of another summer blockbuster, have started plotting the ideal “Barbenheimer” day. ![]() If you're counting, that's 294 minutes of moviewatching. “You’re certainly aware of both movies in a more profound and compelling way than I think might have otherwise happened had they been released on different weekends.”ĪMC Theaters reported that 20,000 of its AMC Stubs members had purchased tickets for a double feature. “'Barbenheimer' is a marketing gift borne out of social media and I think it’s benefiting both films,” said Paul Dergarabedian, the senior media analyst for analytics firm Comscore. Awareness could not be higher, the conversation couldn’t be louder, and neither film even has official reviews out yet. On one level, it’s a marketing department’s dream. Never mind that many of those fans overlap - the memes, allegiances, and T-shirts were just too fun.īoth movies often trend on social media when the other releases a new asset - a trailer, a picture, an interview. ![]() It didn’t hurt that both Nolan and Gerwig have very passionate and very online fandoms eager to join in. ![]()
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